We know that the tail must wag the dog,
for the horse is drawn by the cart;
But the Devil whoops, as he whooped of old:
"It's clever, but is it Art?"
— Rudyard Kipling, "The Conundrum of the Workshops"

IN THIS CHAPTER we show you techniques to optimize the look and efficiency of your Web page graphics. Although electronic publishing frees you from the cost and limitations of color reproduction on paper, you will still need to make careful calculations (and a few compromises) if you wish to optimize your graphics and photographs for various display monitors and Internet access speeds.