Web Style Guide, by Patrick J. Lynch and Sarah Horton WEB STYLE GUIDE
Basic Design Principles for
Creating Web Sites

Patrick J. Lynch and Sarah Horton

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Yale University Press

hardcover $35.00
paperback $14.95
Yale University Press
Available March 1999

"At last, a book on the design of Web sites with the viewer in mind. Non-technical, yet informative and lively: it delights as it informs."
-DONALD A. NORMAN, author of The Design of Everyday Things and The Invisible Computer

"A style guide for the interface with real long-run value, showing us deep principles of design rather than simply fashion and technology."
-EDWARD R. TUFTE, Yale University

"One of the few resources that discusses organizing information on the Web in ways that serve users. This guide addresses a critical need in a practical way."
-CRAIG LOCATIS, National Library of Medicine, National Institutes of Health

THIS ESSENTIAL GUIDE for Web site designers offers clear, concise advice on creating well-designed and effective Web sites and pages. Focusing on the interface and graphic design principles that underlie the best Web site design, the book provides anyone involved with Web site design – in corporations, government, nonprofit organizations, and academic institutions – with expert guidance on issues ranging from planning and organizing goals to design strategies for a site to the elements of individual page design.
Shifting away from the emphasis of many authors on HyperText Markup Language (HTML) and glitzy, gimmicky graphics, Patrick J. Lynch and Sarah Horton discuss classic principles of design, how these principles apply to Web design, and the issues and constraints of designing complex, multilayered sites. They address the practical concerns of bending and adapting HTML to the purposes of graphic page design.
This book grew out of the widely used and highly praised Web site on site design created by the Center for Advanced Instructional Media at Yale University (info.med.yale.edu/caim/manual). At this site, readers will continue to find updated color illustrations and examples to complement and demonstrate points made in the book, as well as useful and current online references.

PATRICK J. LYNCH is design director of the Center for Advanced Instructional Media at Yale University School of Medicine. SARAH HORTON is multimedia applications specialist in Curricular Computing at Dartmouth College.

Yale University Press Customer Service
March 1999 Computers/Reference
176 pp. 200 illus. 7 x 10
cloth ISBN 0-300-07674-6 $35.00
paper ISBN 0-300-07675-4 $14.95